for Tim Hortons
Insight: Tim Horton's has a PR problem as more and more people upload images of donuts ruined by the paper bags they're put in.
Idea: Donut Insurance- A reusable donut container that keeps your donut safe.
Social Media: Twitter
Donut Insurance Card
Get Canadian F1 Driver Lance Stroll to do donuts in a Tim Horton's parking lot.
The first 50 people at the Tim Hortons location are gifted a glazed donut and the new Tim Hortons reusable donut container.