Donut Insurance 

for Tim Hortons 

Insight: Tim Horton's has a PR problem as more and more people upload images of donuts ruined by the paper bags they're put in. 

 

Idea: Donut Insurance- A reusable donut container that keeps your donut safe.

Bus Shelters

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Social Media: Twitter

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Donut Insurance Card

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Stunt Idea 

Get Canadian F1 Driver Lance Stroll to do donuts in a Tim Horton's parking lot. 

 

The first 50 people at the Tim Hortons location are gifted a glazed donut and the new Tim Hortons reusable donut container.